Tufts Health Plan
I currently work as a graphic designer in a small internal marketing agency at Tufts Health Plan.
Each fall, open enrollment is our busiest time of year. In 2018, I was asked to take the lead on redesigning all of our open enrollment materials and making them look like one unified package. This has been one of my most fulfilling projects. We print up to 80,000 of these per year!
I took the rounded square shape of the logo and used it as a backdrop for each section's headers and intro copy. Like 90% of the stuff we design for Tufts Health Plan, we also need to design for Tufts Health Freedom Plan (our New Hampshire branch) which has its own, but similar brand guidelines.